Dear Starbucks,
Today I was on twitter and read a tweet from @SteveatGoodLife that I could pay for my Starbucks coffee using my iPhone. I was ecstatic. This news made my day. (thanks Steve)
I am one of those people who carry around 4 different cards with 4 different balances and this app is really going to make my life SO much easier. I am truly in love with those companies who embrace technology. I sincerely think you “get it”. I follow you on twitter (and hope you follow me back…hint hint) and hope that other retailers will follow your lead and embrace this type of technology too.
Last week, I was at an independent coffee shop who asked me if I wanted a “loyalty card” – you know, the type where they punch a hole, every time you visit. I declined, just the way I decline when given coupons. If you want my business – for heaven sakes – go hi tech! I can’t believe coupons or those types of loyalty cards even exist.
Starbucks, you really know what you are doing and I’m impressed. Even though I can’t find a table (don’t ask – my neighborhood Starbucks is busy ALL THE TIME), I will still get my tall pike from you on a regular basis.
My daughter is also a fan of your hot chocolate (with peppermint), and I’m sure she will be downloading the app on her phone soon too. (She is 12). She once sent me a text on her way home from school that said “can i stop off at Starbucks and get a cookie”. How could I say no?
Congratulations once again for developing this amazing feature for your customers. I hope the news spreads quickly and more and more customers will be flashing their iPhones to pay for their lattes, cookies, coffees etc.
I am one happy customer! (can you tell?)
Cheers,
Vicky – @momwhoruns
