Posts Tagged ‘loyalty programs’


Look at my Starbucks Gold card!!

I met some cousins at  Starbucks in the summer  and as she paid for the coffee, I noticed she had a STARBUCKS GOLD CARD. I immediately asked  “whats that?” She replied “I received it last year in the mail”. Then I fired away some questions: what does she receive for owning a gold card?  how was she selected? can I take a photo of her with her card? etc etc.

She answered that she has been buying Starbucks cards for along time and that “someone” must be tracking her loyalty and how much money she is spending.

I really thought the GOLD CARD was cool. I mean, seriously…. how many people have you met with a Starbucks Gold Card.

I should mention, that my dear cousin lives part time in Florida and that this program does not exist in Canada yet. Last time I spoke to the publicists for Starbucks in Canada they told me that there was  a small pilot-test being held out West.

Let’s cross our fingers that GOLD CARDS will make their way to major cities throughout Canada.


The last time I had a GOLD CARD was in 1980 for  a club called Tobascos in Hull. For those who are reading this in Ottawa, I am POSITIVE that this is bringing back memories!!

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