While visiting Grocery Innovations a few weeks ago, a dark chocolate milk by Natrel, caught my eye. I mean – how genius is this? EVERYONE seems to love chocolate and there is no question that dark chocolate has been popular over the last few years. Subsequently I found out, that this product was voted at the show, as one of the 10 most innovating products for 2012. Well – they have my vote too!! Natrel – you rock!!
I coudn’t wait for this to hit the grocery shelves and indeed I saw it this week, while visiting the IGA in the Beach! (oh how I love my job). Naturally I bought a litre and then bought the Sealtest regular chocolate milk to do a quick comparison. As you know, I’m always up for a taste test!!
Here’s my findings; (sorry, the panel only consisted of me)
Sealtest 1% milk chocolate: lighter on the palate, watery, and the color almost looks like silly putty
Natrel Dark Chocolate: thick, rich, sweet and it looks like dark chocolate!!
I don’t know who thought of this dark chocolate idea – but I really do think its clever. Don’t you?
What I’m not fond of is the packaging. They added a 5th side and it just feels weird when you pick it up. Plus I’m not crazy about the fact that that it’s got a shelf date till JAN 2012. Milk should have a shorter life span unless its in a tetra box. It’s just weird to know that I bought it on Nov 8 2011 and its good till January 2012.
Sadly I’m lactose intolerant (I whine about this a lot) so I wont be enjoying this milk as much as I would like. However I’m eager to use it in a chocolate pudding recipe next week!! I’ve already told my guests that I’m making chocolate pudding and I’m sure this dark chocolate milk will make the dessert even better!!
It really is a winner and I’m sure that this product will be flying off the shelf. I just wonder why nobody thought of this earlier?
Sounds great! Thanks for sharing. In terms of the expiry date – it might say Jan 2012 but often it’s 15 days after opening. I wouldn’t think that any dairy would last that long.
Thanks for your blog post! I work for Natrel and we’re really happy about the new Natrel Chocolate Milk – glad to see that you like it! Just to clarify, our Chocolate Milk, just like all Natrel milk, is made without preservatives. Natrel’s filtration and purity processes, reduce the bacteria that make milk go sour. The result is a milk that tastes purer and stays fresher longer, naturally. Without preservatives. Also, just want to let you know that we have a lactose free chocolate milk as well! http://www.natrel.ca/en/product/natrel-lactose-free/ We hope you’ll enjoy it.
Pusateris doesn’t carry it. I was really looking forward to trying it.
Boo Hoo 🙁
I did try this product.
A-M-A-Z-I-N-G=!!!
So delicious, it is what every chocolate lover should have in their home!
Seriously folks, this is a must have if you love chocolate and especially dark chocolate!
I just haven’t been able to find it since before Christmas.
I live in the north end of Toronto-near Steeles/Yonge.
If anyone knows where I can find it PLEASE, let me know!!
@renee
This product is 2/$3 at Sun Valley in Scarborough (Birchmount & Danforth Road) this week.
um….you know what makes dark chocolate different from milk chocolate? I’ll give you a hint; it’s in the word. That’s right, milk. So right off the bat, “dark chocolate milk” is pretty much a contradiction in terms. Second, did you check the nutritional information? The “dark chocolate milk” is worse for you then their regular chocolate milk, and has the exact same ingredients list. All they’ve done is add more crap (and “natural” flavor) to the product, at the expense of the nutritious stuff.
where can you buy the Natrel dark chocolate milk
@Karen Poncelet