Dear Restaurant Owners:
I have been involved with social media now for the last three years and have always been an advocate that restaurants should be using twitter and facebook.
I know for a fact that when restaurants engage with me, I will most certainly be “checking out” that their restaurant to show some “love” right back at them. Case in point: Table 17. They engaged with me so much, that I organized TWO tweet ups there.
I’m a little slow with “liking” restaurants on facebook but lately have gotten up to speed. (what took me so long?). One weekend, I saw THREE facebook updates that interested me:
a) Butter Avenue posted: Matcha Latte is now available.
b) LaBamboche posted: Here’s a photo of our bacon and blood orange macaron
c) SmashCake Desserts: She posted on twitter about her frozen peanut butter cheesecake cookies. I was so intrigued that I ordered 4 of them in a heartbeat. I would have never heard of this young entrepreneur based in Toronto had I not seen her tweet.
Guess who went running to both restaurants? ME. That’s right. What I’m trying to say is: Facebook and Twitter really work. There is a ROI – it’s hard to tell because not everyone announces that they came to your restaurant cause they saw your post but it DEFINETELY works.
However you have to use it and manage it. You can’t just post or tweet and not check in for a week. This defeats the purpose.
It also defeats the purpose if your staff do not know that the restaurant is on twitter and what the twitter username is – this actually drives me crazy. I can’t spread the love about your restaurant on twitter if none of your staff know the twitter username!
Ok – enough said. I think you get it.
PS. Would love to know from anyone else who has made purchases as a result of facebook or twitter.
For more info:
Butter Avenue 3467 Yonge St. (647) 341 8686 Twitter: @butteravenue Facebook: www.facebook.com/butteravenue
LaBamboche: 1712 Avenue Road & 4 Manor Rd Twitter: @labambocheTO Facebook: www.facebook.com/labambochepatisserie
SmashCake Desserts: Twitter @SmashCake_TO Facebook: www.facebook.com/iwantsmashcake.com Tel: (905 616 2480).