Posts Tagged ‘Kraft’


Grocery Innovations Canada (GIC) is Canada’s National Grocery Show and as always I was walking thru the aisles looking for new products. (my favourite hobby).

This show has 110,000 square feet of dedicated space focused on products, beer and wine too! I was one happy blogger.

Here’s a few items that caught my attention:

  1. Burnbrae Farms introduced Flavoured Eggs2go and I was super EGGcited about these new flavours (Dill, Teriyaki, Hot Sauce and Salt & Pepper). I’m all about flavour so this concept really appealed to me.

2. Kraft introduced THICK cheese slices (that are also flavoured). Go figure that we have lasted decades with thin cheese slices and finally someone thought of this genius idea! Something tells me that my grilled cheese sandwich is going to be kicked up a notch.3. MapleFarms  introduced O’Rice that looks like rice but it was 100 percent Canadian Oats. I loved the texture and would definitely buy this. Not to mention its’ super healthy. #winnowing4. Heinz is about to introduce these three new sauces. I sampled the garlic Aioli with a french fry and was impressed. I will definitely be buying this when it hits the shelves.5. That Dam Tea is another Canadian product that caught my eye. DAM stands for Damiana which is used to relieve tension, calm anxiety and improve blood flow. Happy to support a delicious product that is created by a young entrepreneur from Peterborough.6. Astro introduced these two yogurts (a Parfait with fruit at the bottom and Whipped Greek Yogurt). I brought them home for my mom to try and she gave both of them a thumbs up!!

7. Thornloe cheese introduced grass fed cheese. Love it. FYI – Thornloe Cheese has produced a respected brand of cheese products in Northern Ontario for over 71 years!

Not only was I well fed at the show but visitors to the show had to opportunity to get their photo on a bottle of Heinz Ketchup.  #fun

Looking forward to GIC 2018!!

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This photo might explain more about the Shes Connected Conference I recently attended:

Staying Connected!!

Ok..I will be serious for a minute. The conference looked like this:

You are probably asking..what’s Shes Connected? It was a conference that connected brands with digitally connected woman. We all had blogs, we were all on Linkedin, we all used facebook, we all loved twitter…basically we all embraced Social Media with open arms.

I did not have to shell out hundreds of dollars, like other conferences. We were all selected i.e we had to apply. I was positively thrilled to get an email that I was selected.

So that day, I got dressed in “business attire” and headed downtown for 8 a.m…armed with my camera, my iPhone, my laptop, a hundred business cards and of course, my beloved chargers. (see above photo).

I felt empowered by 8 a.m.. It felt very different than my usual day of visiting grocery stores. (I’m a food sales rep).

In the morning we listened to a variety of speakers talk about Social Media and in the afternoon we listened to a variety of brands.

Did I connect with the brands? Well I certainly took the opporttunity to talk to John Placko from Maple Leaf Foods coz he was easy to recognize (wearing chef whites and one of the few men there). I also approached a PR rep who works with Kraft Foods. I clearly wanted to connect with other foodies.

Did I connect with other women?  Absolutely. I came home with two dozen business cards, inputed the email addys into my address book …and sent a few people a quick email saying how much I enjoyed connecting with them at the conference.

Did the brands connect with the participants? I’m hoping that at the round tables they learned more about how as bloggers we can help them and how they can help us!!  They all listened, took notes, and asked questions.

The day certainly went by quickly and before I knew it, it was 6 p.m.

I went home feeling even more connected and have already scheduled the dates of ShesConnected 2011 into my calendar.

Happy Connecting!!!

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